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The firm

One firm, three disciplines: the strategist, the builder, the certified.

Zenatia · CasablancaAnd wherever the mandate requires

Three disciplines that almost never meet live here under one roof. The one that sets the strategy. The one that builds the system. The one that knows how it will be examined one day. That is rare. It is deliberate.

The strategist

Fifteen years of strategy and transformation advisory to general management and executive committees. Across Europe, Africa, and the Gulf. Dozens of programs run, consulting teams led, and one conviction: a strategy that does not translate into dated decisions does not exist.

The builder

Systems delivered and operated in production: more than a thousand users served every day, more than fifty industrial sites equipped. Not mockups, not pilots. Tools that real teams depend on, built once, properly, and still running.

The certified

Among the first in the world certified on ISO/IEC 42001 (TÜV), the standard that governs AI. Registered auditor CQI/IRCA (ISO 9001 · 27001). The same person has implemented management systems and audited them, and so knows what a system has to prove in order to last, having sat on both sides of the table.

The founder

Amine Zerhouny

Amine Zerhouny, founder of Zenatia
A. ZerhounyFounder & Principal

An engineer (INPT), Amine Zerhouny spent fifteen years advising the people who decide, from Casablanca to the Gulf. Then came the building: AI in production, used every day by more than a thousand people. Then the proof: among the first in the world certified on the standard that governs AI. Zenatia is the sum of the three.

The firm serves clients across Europe, Africa, and the Gulf, in English, French, and Arabic. From Casablanca, under a United States entity, wherever the mandate requires. The same person sets the strategy, builds the system, and knows how it will be examined one day.

1 000+

Users served by the AI in production that the firm delivered and operates.

50+

Industrial sites in operation, and as many advisory and audit mandates run over fifteen years.

EN·FR·AR

Three working languages, from the board to the teams on the ground.

How we work

Five commitments. Non negotiable.

i.

Proof, not slides.

Every mandate ends in artifacts that withstand scrutiny: a system that runs, a dated roadmap, a living register, a certificate. What cannot be shown was not done.

ii.

Both sides of the table.

The person advising you has implemented management systems and audited them. We know what you will be asked, because we have been the one asking.

iii.

Your operating model, not our template.

Governance that lives in a parallel binder dies in a drawer. We build inside your committees, your tools, your rhythm.

iv.

The person who signs is the person who works.

No pyramid, no juniors learning on your invoice, no handover to a team you never met. Senior advice, end to end.

v.

Fixed scope, named deliverable, date.

You know what you receive, when, and for how much. Before we start. Ambiguity is a billing model. It is not ours.

Keep reading

The four mandates.

You now know who signs. Let us talk about what you are building.